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Swiss software studio — Basel

Baselink builds CRM systems, AI automations, web applications, and digital platforms for ambitious local companies across Switzerland.

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Built in BaselDesigned for Swiss SMEsPowered by automation

Featured systems

One operating system per industry.

The same proven Baselink core, shaped to each trade. Pick your industry — this is what your daily tool looks like.

AurumOS — for modern jewelers.

POS, gold purchasing, pawn & pledge, layaway, repairs, contracts, invoices, and live gold pricing — the platform Swiss jewelers run their entire day on.

aurumos.baselink.ch
  • POS & quick sale
  • Pawn & pledge · Pfandleihe
  • Layaway plans
  • Live gold pricing
  • KYC & compliance
  • Swiss QR-bill invoices

The process

From idea to operating system.

A clear path from the first conversation to a running platform — no black box, no surprises.

01

Discovery

We map your business workflow and identify what should be automated.

With a systemWithout one
Workflow interviewsProcess mapAutomation audit
02

Prototype

We design a clean, modern interface around your real daily operations.

Your brandingReal dataReviewed at the counter
03

Build

We develop your CRM, dashboard, client portal, automations, and integrations.

We turn repeated processes into software.

Custom CRM Systems
Business Web Applications
AI Automations
Client Portals
Booking & Scheduling
Dashboards & Analytics
Secure Internal Tools
High-End Business Websites

CRM, documents, bookings, clients, invoices, and automations — one clean system, built around how your company actually works.

04

Launch

We deploy, test, train your team, and prepare your system for real use.

baselink deploy — production

✓ Build passed · 0 errors

✓ Deployed · yourcompany.baselink.ch

✓ Data migrated · 12'480 records

✓ Team trained · on-site in Basel

All systems online

We deploy, test, train your team, and prepare your system for real use.

05

Improve

We keep improving the platform as your business grows.

Automation that works behind the scenes.

While your team serves clients, Baselink systems handle the repetitive work — quietly, reliably, around the clock.

Lead handlingAppointment remindersClient follow-upsLead handlingAppointment remindersClient follow-ups
Document generationInternal task routingCustomer support workflowsDocument generationInternal task routingCustomer support workflows
Data analysisCRM updatesEmail & WhatsApp workflowsData analysisCRM updatesEmail & WhatsApp workflows

We keep improving the platform as your business grows.

Client voices

Systems that earn their keep.

Swiss businesses run on Baselink every day. Swipe through what they say.

AurumOS replaced four tools and a paper archive. Gold purchases that took twenty minutes now take three — fully compliant.

Markus Keller

Owner · Keller Goldschmiede, Basel

No-shows dropped by half in the first month. The reminders simply work, and my team finally likes opening the calendar.

Nadine Frei

Manager · Coiffeur Frei, Zürich

Season bookings, invoices, and pitch planning on one screen. We run the whole park with two people at the front desk.

Thomas Brunner

Director · Camping Rheinblick

Intake forms arrive signed before the patients do. Baselink built the system exactly around how our practice works.

Dr. Anna Vogt

Practice lead · Praxis am Ring

Channel sync and housekeeping finally talk to each other. The front desk basically runs itself now.

Claire Dubois

Front office · Hôtel Lavaux

Inventory reorders draft themselves. We stopped running out of our bestsellers overnight, and the Z-report is one click.

Luca Meier

Store manager · Meier Retail, Bern

The KYC and compliance flow alone paid for the whole project. Audits are a non-event now.

Sophie Tanner

Owner · Atelier Tanner, Lausanne

My team actually enjoys opening the system every morning. For software, that says everything.

Elena Huber

Owner · Salon Elena, Luzern

Ready to turn your business into a system?

Baselink builds the software backbone for companies that want to work faster, smarter, and cleaner.

Book a Strategy CallView Systems

Baselink · Basel, Switzerland

Trust & security

Built to be trusted.

Swiss-built, privacy-first software. These are the concrete practices we follow — stated plainly, with nothing we can't back up.

  • Swiss business

    Built and operated in Switzerland, under Swiss law and the revised Federal Act on Data Protection.

  • Privacy focused

    Data minimisation by default — we ask only for what an enquiry actually needs, and never sell your data.

  • Encrypted connections

    This site and the systems we build are served over HTTPS/TLS, so data is encrypted in transit.

  • Role-based access

    Client systems use role-based access controls so people see only what their role requires.

  • Modern security practices

    Hardened HTTP security headers, dependency hygiene and least-privilege access across our infrastructure.

  • No ad tracking

    No advertising cookies and no cross-site tracking on this website — verify it yourself in your browser tools.

We don't claim formal certifications (such as ISO 27001 or SOC 2) — these are the practices we genuinely follow. If a certification or independent audit is completed in the future, we'll say so explicitly.

Start a project

Tell us what slows you down.

Describe your daily routine — we'll tell you which parts software can take off your plate. You'll hear back within one business day.

Budget range